Free tools
Tools you can use without talking to anyone
Each one does a real piece of work in under a minute. They are not demos of what we could do, they are the work, at the size it fits in a browser.
LinkedIn profile optimizer
Your headline, your About section and your first three posts. Written for the person who signs, not for your peers. The tool reads your website and tells you what a buyer cannot find on it.
What it costs you : A work email. One run per address.
Go/no-go grid
A one-page grid to print and fill in with a colleague, so the decision to bid or not gets made explicitly. Five criteria.
What it costs you : Nothing. No form, no address, no account.
Two regimes, and the difference is deliberate: a fixed deliverable costs us nothing to hand over, so it asks for nothing. A tool that runs a treatment for you costs something every time, that one asks for a work email.